The E-business plan and implementation is an individual assessment. This assignment is to develop a digital business and marketing plan for a new business that utilizes digital means as part of its core business model. This could include a website or mobile app, or a business operates on a third party commercial website (Alibaba, Taobao, Tmall, Amazon etc) or an internet specific business model. You must propose the new business model.

The students are encouraged to think beyond a simple ecommerce website that "sells something", and think about a creative, realistic and compelling competitive advantage meeting a gap in the market. For example, if the students are proposing a consumer good retail model (e.g. a website that sells apparel), then I will expect a detailed description of your channel structure and how you intend to achieve competitive advantage through a superior supply and/or distribution system (or other advantage). The business model could be either focusing on the B2B or the B2C market.

The students should apply relevant concepts, theories, principles, models, and frameworks to conduct an analysis of the organisations' current digital strategy in order to identify any problems and issues.

To do this task, students will use what they have learned throughout the semester (from the textbooks, lecture slides, workshops, and other learning resources) and integrate them with their existing knowledge of business and marketing to devise a digital business and marketing plan. In this digital plan, students will make sound managerial recommendations as to how to refine the current plan, or propose an entirely revamped plan. The document should also detail how to implement the recommended digital marketing plan and how to monitor its outcomes.

Students are required to support their analysis, interpretations, recommendations, arguments, and conclusions with appropriate referencing to academic literature. At least five (5) peer-reviewed journal articles should be used in the solution/answers. Coursework from other universities or from non-academic websites, e.g. Wikipedia, should not be used as references.The assignment submission will contain a written word document of maximum 3000 words 10% (excluding references).

Please include an "Executive summary" in the E-business and Marketing plan.