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The EconoLodge Supreme in White Haven, PA, is a 200-room hotel that was built 20 years ago for a total project cost of $12,000,000. The

The EconoLodge Supreme in White Haven, PA, is a 200-room hotel that was built 20 years ago
for a total project cost of $12,000,000. The market value of the facility is now estimated at
$40,000,000, and the general manager estimates that the level of guest service is worth at least
$5,000 per room per year. A close competitor of the hotel charges $55 per night per room.
According to the $1 per $1,000 approach to pricing rooms, what should the price of a room
night be at the EconoLodge Supreme?
$55
$60
$200
The answer cannot be determined from the information given.

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