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The Economist. (2023, April 13). Chinese bubble tea chains go viral in South-East Asia. https://www.economist.com/asia/2023/04/13/chinese-bubble-tea-chains-go-viral-in-south-east-asia Discussion Questions: Bubble (or boba) tea is a milky tea
The Economist. (2023, April 13). Chinese bubble tea chains go viral in South-East Asia. https://www.economist.com/asia/2023/04/13/chinese-bubble-tea-chains-go-viral-in-south-east-asia Discussion Questions: Bubble (or "boba") tea is a milky tea containing chewy tapioca balls. It is has gained huge popularity in markets across Asia and is now also in North America and Europe. In your view will the recent exponential growth continue, and will it be at the expense of other drinks such as traditional black or green tea or coffee? Can global markets continue to support its growth, and what age group is mainly targeted
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