The economist Milton Friedman stated in an article published in the New York Times on September 13^th, 1970, that the one and only social responsibility of business is to increase profits. On the contrary, Ed Freeman in 1984 introduced the stakeholders theory. This theory states that businesses must not operate solely for the benefit of the stockholders but in the best interest of other stakeholders such as customers, employees, and suppliers. Given the interest of all stakeholders, most companies are currently submitting sustainability reports. Provide an argument for the defense of one of those contradicting statements and describe three non-financial performance measures you found in the sustainability report of any company of your choice.