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The editor - in - chief of Elle magazine gathered her team together to complete a mapping exercise. They wanted to ensure that they have
The editorinchief of Elle magazine gathered her team together to complete a mapping exercise. They wanted to ensure that they have a strong position in the market, to bring the best news in fashion to an audience that expects them to be cuttingedge. She started by having her team do the exercise first. What will this exercise help this team achieve?a It will help them develop a targeting statement that will change their marketing strategy.b It will help them complete a SWOT analysis to increase the marketing budget.c It will ensure they are holding the right place in the minds of their readers.d It will help them select a new positioning base.
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