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The editor - in - chief of Elle magazine gathered her team together to complete a mapping exercise. They wanted to ensure that they have

The editor-in-chief of Elle magazine gathered her team together to complete a mapping exercise. They wanted to ensure that they have a strong position in the market, to bring the best news in fashion to an audience that expects them to be cutting-edge. She started by having her team do the exercise first. What will this exercise help this team achieve?a. It will help them develop a targeting statement that will change their marketing strategy.b. It will help them complete a SWOT analysis to increase the marketing budget.c. It will ensure they are holding the right place in the minds of their readers.d. It will help them select a new positioning base.

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