The Elasticity of Uber's Surge Pricing Figure 3: Supply Rises to Meet Demand Following a Sold-Out Concert on March 21, 2015 O RIDE REQUESTS O USERS OPENING THE APP' DRIVER SUPPLY SURGE PERIOD 3 :82 Percentage Increases Over Pre-Surge Baseline 8:06PM 3:36PM 9:06PM 9:36PM 10:06PM 10:36PM 11:06PM 11:35PM 12:06AM 12:35AM 1:06AM 1:30AM Discussion Question: 1. How does Uber use elasticity to "balance" supply and demand? 2. How does elasticity "decide" who gets the ride