The "Embrace Your Inner Diva" campaign aims to increase brand awareness, drive new customer acquisition, and ultimately achieve a significant increase in new customer sales for Diva International Inc. The campaign will focus on building awareness, generating interest, driving conversion, and encouraging consideration or trial of Diva's products. With a budget of $100,000, the campaign will utilize a multi-channel approach to reach and engage the target audience effectively. The campaign would involve digital advertising (social media marketing, search engine marketing, influencer marketing), health and wellness expo event, content creation and press releases.

Kindly help me develop a budget with existing rate card real cost of a proposed agency in canad that can be used for this campaign. The budget would outline the Campaign (s) (creative idea and media mix), the estimated rate (Est. Rate (R), Duration of campaign, Estimated Cost** (R*t), Expected Campaign-Attributable ROI /ROAS and KPIs. A timeline and gantt chart outlining when each activity would be completed and the risk assessment for the campaign (low and high impact low and high likelihood) and plan contingency.