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The emphasis on local responsiveness in firms pursuing a localization strategy creates strong pressures for Multiple Choice centralizing all decisions regarding marketing, R & D
The emphasis on local responsiveness in firms pursuing a localization strategy creates strong pressures for
Multiple Choice
centralizing all decisions regarding marketing, & and human resource management.
decentralizing operating decisions to foreign subsidiaries.
centralizing all operating decisions.
global learning.
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Project Management Achieving Competitive Advantage
Authors: Jeffrey K. Pinto
4th edition
133798070, 978-0133798074
