The employee experience is critical for both the employer brand and employee retention. As you learned in this week's reading, the stay interview is a way for employers to gather actionable information about what the employees value and what may need to be changed. Create a "stay interview" to collect data on how current employees at your organization: Describe company culture View their experiences as an employee Why they work for the company What is keeping them at the organization Interview 2-3 co-workers (or a group of employees within a particular organization if you are not currently employed) for this assignment. Deliverables Use the data and information you gather during the interviews to create a 2-page report to senior leaders on the company culture, brand identity, and areas of opportunities for change, improvement and /or strengthening. In addition to the report to senior leaders, provide the questions that you asked during the interview, as well as the responses to the questions