The entire sales cycle from lead generation to close of sale and after$-$sales service that can be facilitated by using

CRM is referred as:

C$)$ Customer data analysis

A$)$ Sales force automation

B$)$ Customer data collection

Common applications which would be integrated in a CRM system include EXCEPT:

A$)$ Customer data collection

B$)$ Customer data

C$)$ Sales force automation

analysis

D$)$ Source data automation

D$)$ Source data automation

$3.$ Applications that are offered by vendors and provide excellent functionality within their area of application are

known as:

A General purpose

B$)$ Specific purpose

C$)$ Customized

D$)$ Best$-$of$-$breed

applications

applications

applications

applications

$4.$ The ESs that cover sourcing, contract management, supplier collaboration and procurement are known as:

A$)$ Supply chain

B Customer

C$)$ Enterprise resource

D$)$ Supplier

management systems

relationship

planning $($ERP$)$ systems.

relationship

$($SCMs$).$

management $($CRM$)$

management $($SRM$)$

systems.

systems.

$5.$ Logistics that is used to describe the activity of moving materials out to customers is referred to as:

A$)$ Inbound logistics

B$)$ Outbound logistics

C$)$ 'Downstream' or output

D None of these

side activities

choices is correct

$6.$ A system that consists of a series of activities that moves materials from suppliers, through the organization to customers is known as:

A$)$ Supply chain management systems $($SCMs$)$

B$)$ Customer relationship management $($crm$)$ systems

C$)$ Enterprise resource planning $($ERP$)$ systems

D$)$ Supplier relationship management $($SRM$)$ systems.

$7.$ The captured data that allow the categorization and targeting of customers according to criteria set by the firm are known as:

A$)$ Sales force automation

B$)$ Customer data collection

C$)$ Customer data analysis

D$)$ Source data automation

$8.$ Systems that are used for the tasks involved in the daily running of a business and are sometimes described as mission$-$critical or strategie information systems include:

A$)$ Decision Support System

B$)$ Transaction processing systems $($tpss$)$

C$)$ Executive Information System $($EIS$)$

D$)$ Expert Systems

processing systems

$9.$ Systems that attempt to alleviate the problems caused by paper$-$based systems, and convert documents $($and images$)$ into a digital format are known as:

A$)$ Workflow management systems $($WFMS$)$

B$)$ Document imaging processing$($dip$)$

C$)$ Transaction processing systems $($TPSs$).$

D$)$ Process control systems