THE ESSAYS SHOULD BE WELL THOUGHT OUT, AND COVER AT LEAST A PAGE EACH. PUNCTUATION AND SPELLING AND GRAMMAR MATTER IN REAL LIFE AND ON THIS E TAKE YOUR TIME. THINK THROUGH YOUR ANSWERS. YOU MAY NEED TO WRITE A DRAFT FIRST. MAKE SURE YOU ANSWER EVERY PART OF THE QUESTIONS.

Essay 2: Please select one media idea from your media plan and explain the following:

What part of the consumer decision journey it is designed for?

What exactly is the role it plays?

How is this media idea connected to your findings from competitive spend and from your target description? In other words, why did you pick this idea?

How will you calculate ROI from that media decision