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The essential premise of the Blue Ocean Strategy is that Group of answer choices The company invents a new industry and / or market segment.

The essential premise of the Blue Ocean Strategy is that

Group of answer choices

The company invents a new industry and

/

or market segment.

The company does not need to build competitive advantage since it is a pioneer in the industry.

The company ignores its competitors in existing market segments.

The company adopts a partnering strategy in everything it does

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