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The Estine Hotel is located on JeJu Island, Korea, a popular honeymoon destination area. For two weeks every spring, thousands of newlyweds travel to the

The Estine Hotel is located on JeJu Island, Korea, a popular honeymoon destination area. For two weeks every spring, thousands of newlyweds travel to the area for fun and relaxation. Which of the following yield management tactics would make sense for pricing rooms during these two weeks?

a. Refuse reservations for one-night stays.

b. Sell all rooms at the same rates.

c. Require a three-day minimum stay at the quoted rate for each distribution channel.

d. All of the above.

e. Only a. and c. above.

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