The Estrada Company uses cost-plus pricing with a 0.31 mark-up. The company is currently selling 100,000 units at $12 per unit. Each unit has a variable cost of $5.10. In addition, the company incurs $189,300 in fixed costs annually. If demand falls to 73,700 units and the company wants to continue to earn a 0.31 return, what price should the company charge