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The European Commission fined Archer Daniels Midland (ADM), Ajinomoto and three other companies a total of almost 110 million Euro for operating a global price-fixing
The European Commission fined Archer Daniels Midland (ADM), Ajinomoto and three other companies a total of almost 110 million Euro for operating a global price-fixing cartel for lysine in June 2000. The decision highlights the Commission's determination to fight cartels, the most damaging of all anti-competitive practices. The Commission's extensive investigation found that Archer Daniels Midland Co (USA), Ajinomoto Co (Japan), Cheil (Korea), Kyowa Hakko (Japan) and Sewon (Korea) fixed lysine prices worldwide, including in the European Economic Area. They have also fixed sales quota for that market and operated an information exchange in order to underpin these quotas from at least July 1990 to June 1995. The Commission considers that the cartel represents a very serious infringement of the EC competition rules and justifies heavy fines. The article states that "Archer Daniels Midland (ADM), Ajinomoto and three other companies paid a total of almost 110 million Euro for operating a global price fixing cartelfor lysine" . Assume that following the action taken by the European Commission, these companies made a decision to compete instead of colluding. Elaborate how Ajinomoto will go about setting price and deciding on the output under a competing environment? Illustrate your answer with diagram
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