The evolution and the impact of Artificial Intelligence $($AI$)$ in Customer RelationshipManagement $($CRM$)$ in the Hospitality and Tourism Industry. What is Artificial Intelligence $($AI$)?$ History and evolution of Customer Relationship Management in the Hospitality andTourism Industry $($in the United States$)$ How is AI used in the industry$$ Recent changes in Travel and Tourism and detail how it affects the service of the guest$$ The future of Artificial Intelligence in Customer Relationship Management$$ Benefits to using Artificial Intelligence$$ Challenges of using AI in the Hospitality and Tourism Industry$$ How to use AI to improve the customer experience$/$service$$ Conclusion $($your thoughts$)$