The evolution of brands can be tracked with the use of the Greiners model. With the aid of a diagram, explain how brands will go through several stages and crises and need to resolve these crises to continue growing. Question 2 (10 Marks) Define brand objectives and differentiate or distinguish the THREE (3) brand objectives that exist. Give examples of each brand objective. Question 3 (15 Marks) Consider the Apple iPhone on a display table with competing branded phones. The Apple logo is highly recognisable above the competing phones logos. The apple brand adds value to the branded product, which results in high brand equity. Identify and explain the FOUR (4) characteristics which are important in determining brand equity. Question 4 (15 Marks) Not all customers or users of a particular brand perceive the same derived value, even if measured against the same products or services of the particular brand. Identify and critically discuss FIVE (5) of the most established factors that comprise customer brand value