The Fast-track report:

Answer the 12 questions given for THUMBS UP as soon as possible

Look at the accompanying FastTrack, which shows the results for Round4 (YEAR 2024) for a Foundation industry. Answer the following questions, explaining the reasons and justification for your answers. Total (52 points) 1) Which company had the biggest difference between TOTAL actual and potential market share in the Low Tech segment? (Look at page 7) (4 points) 2) Why did this difference happen? In other words, is the difference a result of stock-outs and therefore lost sales? Or is the difference due to selling more than the company's fair share? (4 points) 3) Calculate the quantity (in units) of lost sales/extra sales in the both High Tech and Low Tech segment. (4 points) 4) How could the company you named in Q (1) have avoided this situation? (4 points) 5) Which company is selling the top product (in terms of customer appeal) in the Low tech segment? What is the product's name? (4 points) 6) What was the total product's actual market share in 2024 (Rd 4)? (4 points) 7) From your answer in Q6 What was the product's potential market share in 2024 (Rd 4)? (4 points) 8) From your answer in Q5...... What is the product's potential market share in the beginning of next year 2025 (Rd 5)? Show your calculations for both segments. (4 points) 9) Why is the answer of Q (8) different from the answer of Q (7)? Explain. (4 points) 10) How many products do you expect to find in the Low Tech segment in 2025 (Rd 5)? (4 points) 11) If all the products in the Low Tech Segment are equally attractive to the customers, what would the market share of each product be in 2025(Rd 5)? (4 points) 12) Follow the steps from 12a to 12d to calculate a sales forecast for product Able in the Low Tech segment in 2025: (8 points) a) Set appropriate assumptions for what you expect company Andrews to do with product Able's design and marketing in 2025. Set appropriate assumptions b) Set appropriate assumptions for what you expect each of Andrews' competitors will do with their Low Tech segment products design and marketing in 2025 (Rd 5) c) Forecast the expected Low Tech market share for Able in 2025 d) Calculate and show the steps for obtaining your Low Tech sales forecast for Able in 2025. Low Tech Segment Analysis FastTrack Low Tech Statistics Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry 7.379 17,379 102.2% Next Year's Segment Growth Rate 110.0% Low Tech Customer Buying Criteria Expectations importance 1. Price 2. Age $15.00-35.00 Ideal Age = 3.0 MTBF 14000-20000 29% 3. Reliability 21% 4. Ideal Position Pfmn 6.8 Size 13.2 Perceptual Map for Low Tech Perceptual map (at end of this year) 20 18 14 12 10 Size Name Eat Fast Baker Cake Able Daze Donut Apple Down Fita 2 Market Share 18% 17% 17% 17% 13% 12% 3% 1% 0% 0% F121241 Accessibility F121241 Low Tech Andrews Baldwin Chester Digby Erie Ferris Actual vs Potential Market Share 2024 F121241 Low Tech 18% 16% 14% 12% 10% 6% 2% 0% Top Products in Low Tech Segment Pimn Stock Out Coord 64 7.0 7.3 6.4 6.5 6.6 6.8 8.6 8.2 9.7 8 Units Sold to Seg 1.355 1,289 1,282 1,235 982 888 257 66 14 12 8 10 12 14 16 18 20 Performance Revision Date 2/27/2023 3/31/2023 8/29/2024 4/6/2024 2/25/2024 5/8/2023 10/4/2024 2/11/2024 4/14/2024 4/29/2024 Baidun Round: 4 Dec. 31, 2024 Actual Potential Cust Size Age Promo Aware- Coord Price MTBF Dec 31 Budget ness 13.4 $34.00 20000 3.65 $1,400 100% 3.29 $2,500 100% 2.23 $1,300 98% 2.84 $1,300 98% 2.90 $1,400 82% 2.86 $2,000 86% 1.07 $2,000 62% 1.72 $1,000 64% 0.71 $0 25% 1.31 $2,000 100% 13.0 $32.50 19000 12.7 $32.90 20000 13.6 $33.75 20000 13.6 $33.75 20000 13.5 $32.00 18000 13.2 $33.00 18000 11.6 $43.00 20000 11.9 $44.00 21000 10.8 $42.50 21000 Cust Sales Access- Budget ibility $3,000 84% $3,000 84% $3,000 74% $3,000 80% $2,500 55% $3,000 67% 50 67% $1,000 55% 50 67% $3,000 84% Dec. Cust Survey 38 40 36 39 31 28 12 3 1 High Tech Segment Analysis FastTrack High Tech Statistics 4,479 Total Industry Unit Demand Actual Industry Unit Sales 14,479 Segment % of Total Industry 137.8% Next Year's Segment Growth Rale 120.0% High Tech Customer Buying Criteria Expectations Importance 1. Ideal Position Ptmn 10.2 Size 9.8 33% 2. Age Ideal Age = 0.0 29% 3. Price $25.00-45.00 25% 4. Reliability MTBF 17000-23000 13% Perceptual Map for High Tech Perceptual map (at end of this year) 20 18 16 14 Size Name Eagle Earnst Fifa Choco Brutus Ace Fonx Biden Coco Apple Fast East 0 2 Market Share 11% 11% 10% 9% 8% 8% 7% 7% 6% 3% 3% 4 Round: 4 F121241 Dec. 31, 2024 Accessibility F121241 High Tech Andrews Baldwin Chester Digby Erie Ferris 60% Actual vs Potential Market Share 2024 F121241 High Tech 25%- 20% 15% m. 10% 5% Actual Potential Top Products in High Tech Segment Cust. Cust. Dec Cust Survey Stock Pimn Size Out Coord Coord 10.2 10.2 9.7 10.2 10.2 10.2 10.2 10.2 10.2 8.6 7.0 10.2 List Age Promo Aware- Price MTBF Dec.31 Budget ness $44.90 23000 1.20 $2,000 100% 9.8 $44.90 23000 1.12 $2,000 92% 10.8 $42.50 21000 1.31 $2,000 100% 9.8 $45.00 20000 1.09 $2,000 92% 9.8 $44.85 22000 1.77 $2,000 96% 9.8 $44.90 21000 1.04 $1,500 81% 9.8 $44.80 20000 1.50 $2,000 73% 9.8 $45.00 21000 0.77 $2,000 70% 9.8 $45.00 21000 1.50 $2,000 100% 11.6 $43.00 20000 1.72 $1,000 64% 13.0 $32.50 19000 3.29 $2,500 100% 9.8 $44.90 23000 0.73 $2,000 70% Sales Access- Budget ibility $3,000 92% 51 $1,500 92% 47 $3,000 89% 39 $2,000 87% 40 $1,000 82% 35 $2,500 81% 40 $2,000 89% $2.000 82% $1,000 87% $1,000 81% $3,000 89% 32 YES SO 92% 6 Units Sold to Seg 506 475 451 404 352 340 318 316 259 188 118 116 8 10 12 14 16 18 20 Performance Revision Date 7/4/2024 6/24/2024 4/29/2024 6/22/2024 1/29/2024 9/10/2024 6/30/2023 3/23/2024 7/24/2024 2/11/2024 3/31/2023 4/6/2024 Andreus 195224 40 37 13 10 Market Share Units Sold vs Demand Chart F121241 6,000- 4,000 2,000 0 Low High Industry Unit Sales Total Unit Demand Actual Market Share in Units Low High 7,379 37.8% 13.3% 1.8% 0.9% 4.2% 7.8% 14.2% 13.6% 17.4% 2.5% 7.8% 7.0% 17.4% 16.7% 5.8% 16.7% 16.5% 12.0% 1.8% 3.5% 0.9% 0.2% 2.0% 15.7% 4.7% 18.4% 1.8% 11.3% 10.6% 2.8% 18.4% 26.39 17.5% 0.2% 17.8% Industry Unit Bales % of Market Able Apple Ace Total Baker Brutus Biden Total Cake Coco Choco Total Donut Down Total Eat Eagle Eamat East otal Foundation Fast Track Fast Fila Forx Falcon Total F121241 Round: 4 Dec. 31, 2024 Market Share F121241 20% bouda 10% 0% 2.6% 10.1% 7.1% 1.7% 21.5% Erie Andrews Baldwin Digby Chester Ferris Low High Potential Market Share in Units Low High 7,379 62.2% 37.8% 13.3% 1.8% 0.9% 4.0% 7.3% 14.2% 13.1% 17.4% 24% 7.5% 6.7% 17.4% 16.7% 16.7% 1.6% 5.5% 8.7% 16.7% 15.8% 12.0% 1.7% 3.5% 0.8% 0.2% 1.9% 15.7% 4.5% 18.4% 1.8% 10.9% 10.2% 18.4% 29.2% 17.5% 2.5% 9.7% 6.8% 1.8% 17.6% 20.7% Total 11,858 Units Demanded 100.0% % of Market 9.0% Able 2.1% Apple 2.9% Ace 14.0% Total 11.8% Baker 3.0% Brutus 2.7% Biden 17.4% Total 11.0% Cake 2.2% Coco 3.4% Choco 16.6% Total 8.2% Daze 2.5% Donut 0.9% Down 11.5% Total 12.1% Eat 4.3% Eagle 4.0% Earl 1.0% East 21.4% Total 11.9% F 3.9% Fifa 2.7% Fox 0.7% Falcon 19.1% Total Total 11,858 100.0% 2.1% 2.8% 13.8% 11.7% 2.9% 2.5% 17.1% 11.0% 2.1% 3.3% 16.4% 8.1% 2.5% 0.8% 11.5% 12.1% 4.1% 3.9% 2.4% 11.8% 3.8% 2.6% 0.6% 18.8% Name Able Apple Ace Baker Brutus Biden Broke Cake Coco Choco Daze Donut Down Eat Eagle Earnst East Fast Fifa Fonx Falcon Unit Primary Units Inven Revision Age Segment Sold tory 1,063 392 2/25/2024 Low High 325 2/11/2024 254 340 305 9/10/2024 1,394 249 8/29/2024 352 2.2 20000 234 1/29/2024 1.8 22000 119 3/23/2024 0.8 21000 03/31/2025 0.0 316 0 0 1,310 141 4/6/2024 96 7/24/2024 151 6/22/2024 2.8 20000 1.5 21000 259 404 1.1 20000 966 235 5/8/2023 295 27 10/4/2024 2.9 18000 6.6 1.1 18000 6.8 0.7 21000 8.2 105 26 4/14/2024 1,438 274 2/27/2023 506 215 7/4/2024 3.7 20000 6.4 223000 0.2 1.1 23000 10.2 0.7 23000 10.2 475 159 6/24/2024 116 0 4/6/2024 1,407 119 3/31/2023 3.3 19000 463 275 4/29/2024 1.3 21000 7.0 9.7 10.2 10.9 1.5 20000 318 184 6/30/2023 77 22 3/16/2024 0.8 20000 High Low High High Low High High Low Low High Low High High High Low High High High Pfmn Size Coord Coord Price Date Dec.31 MTBF 2.9 20000 6.5 1.7 20000 8.6 1.0 21000 10.2 13.6 $33.75 11.6 $43.00 9.8 $44.90 7.3 10.2 10.2 0.0 12.7 $32.90 9.8 $44.85 9.8 $45.00 0.0 $0.00 6.4 13.6 $33.75 10.2 9.8 $45.00 10.2 9.8 $45.00 13.5 $32.00 13.2 $33.00 11.9 $44.00 13.4 $34.00 9.8 9.8 $44.90 9.8 $44.90 13.0 $32.50 10.8 $42.50 9.8 $44.80 9.1 $44.85 2nd Shift Auto & mation Material Labor Next Contr. Over- Marg. time Round Cost Cost $10.77 $10.31 $14.75 $12.24 24% 31% 0% 3.0 0% 2.0 $18.36 $13.59 23% 30% 1.5 5.0 0% 1.0 $12.42 $9.82 33% 37% $18.66 $13.20 17% $18.36 $14.09 23% $0.00 $0.00 0% 17% 1.0 0% 1.0 41% 12% 7.0 $10.67 $8.24 $18.36 $13.06 $18.06 $13.06 30% 0% 1.0 26% 0% 1.0 31% 3% 4.0 $10.36 $9.83 $10.85 $11.01 38% 40% 4.0 $14.37 $17.14 25% 100% 1.0 38% 41% 6.0 $10.87 $8.95 $18.96 $11.24 29% $18.96 $13.32 $18.96 $14.36 39% 25% 45% 25% 100% 3.0 3.0 36% 12% 5.3 $11.54 $7.72 $16.91 $11.60 27% 0% 3.5 $18.06 $14.11 22% 25% 1.0 $19.42 $14.17 21% 26% 1.0 p]*** **** *** *** *** *** Plant Round Utiliz 99% 61% 129% 132% 39% 87% 0% 1,350 110% 23% 64% 95% 129% 300 131% 1,100 140% 137% 144% 145% 111% 98% 124% 99%