The Favorable/Unfavorable price variance reflects the actual purchase cost being Lower than/Higher than the budgeted purchase cost per pound. The Unfavorable/favorable effiency variance reflects the actual materials yield being greater than/Less than the budgeted yield. The company used more/Less pumpkins (materials) to make the pumpkins than was budgeted . One explanation may be that the Meadow purchased Lower/Higher quality pumpkins at a lower/higher cost per pound.

The answers above are what I put, some may be right some may be wrong. It didn't specify which were right/wrong it just said it was incorrect. I got all requirements right except for requirement 3.