Question
The FDA lifted restrictions on TV ads for prescription drugs in 1997, allowing manufacturers to advertise drugs without including lengthy disclaimers explaining the often numerous
The FDA lifted restrictions on TV ads for prescription drugs in 1997, allowing manufacturers to advertise drugs without including lengthy disclaimers explaining the often numerous side effects. How has this regulatory change affected the market for pharmaceuticals and why do you think so much more money is spent on marketing drugs than on marketing surgery or psychotherapy?
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The Vanishing American Corporation Navigating The Hazards Of A New Economy
Authors: Jerry Davis, Gerald F Davis
1st Edition
1626562792, 9781626562790
