The features of financial services marketing - you should have a good understanding of the seven features of the financial services marketing and in particular you should both understand the problems that these features can pose to the marketer but in addition you should think about how these problems and challenges can be turned round to create marketing opportunities. You should concentrate on the feature of fiduciary responsibility and its relative importance. Is Trust important? Why? What are financial service organisations doing to increase levels of trust? Why is the feature of intangibility so important to marketing of financial services and what challenges and opportunities does it bring?