The fewer the buyers, the more pressure they may be able to put on your company to sell products and services for less. Consider these questions as you evaluate the bargaining power of buyers: How many different companies or consumer groups buy the products sold in this new industry? If there are only a few customers, would they be able to push to lower the price of the products? If there are many customers, are there any organizations that enable the customers to band together and apply pressure to reduce the costs of your products? Describe the bargaining power of buyers in the new industry (Transport Industry).