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The file P17_01.xlsx contains data on 100 consumers who drink beer. Some of them prefer light beer, and others prefer regular beer. A major beer

  1. The file P17_01.xlsx contains data on 100 consumers who drink beer. Some of them prefer light beer, and others prefer regular beer. A major beer producer believes that the following variables might be useful in discriminating between these two groups: gender, martial status, annual income level, and age.
    1. Use logistic regression to classify the consumers on the basis of these explanatory variables. How successful is it? Which variables appear to be most important for the classification?
    2. Consider a new customer: male, married, income of $42k, age 47. Use the logistic regression equation to estimate the probability that this customer prefers regular. How would you classify this person?
Individual Gender Married Income Age Beer Preference Gender female Gefer male Beer preference regular Beer preference light Married No Married Yes
1 1 0 $37,779 45 Regular 0 1 1 0 1 0
2 0 1 $44,955 53 Regular 1 0 1 0 0 1
3 1 0 $36,896 48 Regular 0 1 1 0 1 0
4 1 1 $70,981 45 Light 0 1 0 1 0 1
5 1 0 $38,990 36 Regular 0 1 1 0 1 0
6 1 1 $51,126 41 Light 0 1 0 1 0 1
7 0 1 $45,133 51 Light 1 0 0 1 0 1
8 1 1 $36,316 41 Light 0 1 0 1 0 1
9 1 1 $40,955 69 Regular 0 1 1 0 0 1
10 0 1 $27,280 55 Regular 1 0 1 0 0 1
11 0 1 $33,027 51 Regular 1 0 1 0 0 1
12 1 1 $63,555 62 Light 0 1 0 1 0 1
13 1 1 $64,709 70 Regular 0 1 1 0 0 1
14 1 0 $38,447 37 Light 0 1 0 1 1 0
15 1 1 $35,282 59 Regular 0 1 1 0 0 1
16 0 1 $43,468 52 Regular 1 0 1 0 0 1
17 1 0 $53,768 34 Light 0 1 0 1 1 0
18 0 1 $52,875 71 Light 1 0 0 1 0 1
19 1 0 $29,728 41 Regular 0 1 1 0 1 0
20 0 0 $30,587 36 Regular 1 0 1 0 1 0
21 0 1 $49,585 34 Light 1 0 0 1 0 1
22 1 1 $48,957 33 Light 0 1 0 1 0 1
23 1 1 $32,739 50 Regular 0 1 1 0 0 1
24 1 0 $41,057 40 Light 0 1 0 1 1 0
25 1 0 $31,916 43 Regular 0 1 1 0 1 0
26 1 0 $29,077 39 Regular 0 1 1 0 1 0
27 1 1 $58,164 30 Light 0 1 0 1 0 1
28 0 1 $30,784 52 Regular 1 0 1 0 0 1
29 1 1 $25,440 51 Regular 0 1 1 0 0 1
30 0 0 $41,779 39 Light 1 0 0 1 1 0
31 0 0 $26,598 29 Light 1 0 0 1 1 0
32 1 1 $30,081 56 Regular 0 1 1 0 0 1
33 1 1 $43,194 47 Light 0 1 0 1 0 1
34 1 0 $22,408 40 Regular 0 1 1 0 1 0
35 1 1 $42,108 26 Light 0 1 0 1 0 1
36 0 0 $40,456 42 Light 1 0 0 1 1 0
37 1 1 $47,797 49 Light 0 1 0 1 0 1
38 1 0 $43,992 53 Light 0 1 0 1 1 0
39 1 1 $41,882 54 Regular 0 1 1 0 0 1
40 1 1 $55,281 48 Light 0 1 0 1 0 1
41 1 1 $47,495 35 Light 0 1 0 1 0 1
42 0 0 $33,088 22 Light 1 0 0 1 1 0
43 0 1 $46,890 36 Light 1 0 0 1 0 1
44 0 0 $35,406 29 Light 1 0 0 1 1 0
45 0 1 $59,485 36 Light 1 0 0 1 0 1
46 1 0 $42,775 27 Light 0 1 0 1 1 0
47 0 0 $28,094 39 Regular 1 0 1 0 1 0
48 1 0 $26,004 62 Regular 0 1 1 0 1 0
49 1 0 $38,671 44 Light 0 1 0 1 1 0
50 0 1 $33,880 48 Regular 1 0 1 0 0 1
51 0 0 $43,593 27 Light 1 0 0 1 1 0
52 0 0 $27,078 45 Regular 1 0 1 0 1 0
53 1 0 $37,926 33 Light 0 1 0 1 1 0
54 1 1 $50,517 38 Light 0 1 0 1 0 1
55 0 0 $39,370 28 Light 1 0 0 1 1 0
56 0 0 $31,398 47 Regular 1 0 1 0 1 0
57 1 0 $29,293 43 Regular 0 1 1 0 1 0
58 1 0 $49,811 49 Regular 0 1 1 0 1 0
59 0 0 $38,453 43 Regular 1 0 1 0 1 0
60 0 0 $31,779 46 Regular 1 0 1 0 1 0
61 0 1 $33,700 25 Light 1 0 0 1 0 1
62 0 1 $37,263 49 Regular 1 0 1 0 0 1
63 0 1 $44,802 34 Light 1 0 0 1 0 1
64 0 1 $35,050 36 Light 1 0 0 1 0 1
65 1 1 $37,606 37 Light 0 1 0 1 0 1
66 1 0 $52,341 42 Light 0 1 0 1 1 0
67 1 1 $45,600 50 Regular 0 1 1 0 0 1
68 1 1 $36,030 55 Regular 0 1 1 0 0 1
69 0 1 $44,558 31 Light 1 0 0 1 0 1
70 1 1 $34,391 60 Regular 0 1 1 0 0 1
71 1 1 $43,741 54 Regular 0 1 1 0 0 1
72 0 0 $36,821 32 Light 1 0 0 1 1 0
73 1 1 $51,578 45 Light 0 1 0 1 0 1
74 1 0 $23,234 31 Regular 0 1 1 0 1 0
75 0 1 $48,259 32 Light 1 0 0 1 0 1
76 0 1 $46,273 56 Light 1 0 0 1 0 1
77 1 1 $42,404 30 Light 0 1 0 1 0 1
78 0 0 $41,391 54 Light 1 0 0 1 1 0
79 0 1 $45,610 38 Light 1 0 0 1 0 1
80 1 1 $47,667 87 Regular 0 1 1 0 0 1
81 1 1 $40,261 31 Light 0 1 0 1 0 1
82 1 0 $46,626 46 Light 0 1 0 1 1 0
83 0 1 $55,608 43 Light 1 0 0 1 0 1
84 1 1 $35,678 64 Regular 0 1 1 0 0 1
85 0 0 $50,154 40 Light 1 0 0 1 1 0
86 1 0 $34,575 57 Regular 0 1 1 0 1 0
87 0 0 $30,841 24 Light 1 0 0 1 1 0
88 1 0 $20,945 42 Regular 0 1 1 0 1 0
89 1 0 $38,176 40 Regular 0 1 1 0 1 0
90 1 0 $28,513 34 Regular 0 1 1 0 1 0
91 0 1 $51,094 46 Regular 1 0 1 0 0 1
92 1 1 $40,582 66 Regular 0 1 1 0 0 1
93 1 0 $32,493 63 Regular 0 1 1 0 1 0
94 0 1 $36,451 44 Regular 1 0 1 0 0 1
95 0 1 $42,051 58 Regular 1 0 1 0 0 1
96 0 0 $26,186 38 Regular 1 0 1 0 1 0
97 1 1 $24,302 46 Regular 0 1 1 0 0 1
98 0 0 $39,923 58 Regular 1 0 1 0 1 0
99 0 1 $39,942 21 Light 1 0 0 1 0 1
100 1 0 $33,553 48 Regular 0 1 1 0 1 0

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