Question
The file Week 5 Exercise.xls has the data for the customers of a gym. The manager wants to develop a new product and wonders what
The file Week 5 Exercise.xls has the data for the customers of a gym. The manager wants to develop a new product and wonders what segments exist in the customer base. Use the Variables Cardio Exercise and Strength Exercise. Customers had rated on a scale of 1-5 how much they liked each type of exercise (1 = not at all; 5 = very much). Use only k=2 and k=3 clusters for this analysis. Please indicate a) whether you would go with a 2 or 3 cluster solution b) your rationale for this c) the descriptions you would provide for each of the clusters/segments
Cardio | Strength |
3 | 3 |
4 | 5 |
5 | 3 |
4 | 4 |
3 | 3 |
3 | 2 |
4 | 4 |
4 | 5 |
4 | 3 |
5 | 5 |
4 | 5 |
5 | 4 |
5 | 1 |
3 | 4 |
3 | 1 |
5 | 3 |
5 | 4 |
5 | 5 |
4 | 5 |
4 | 4 |
3 | 4 |
5 | 2 |
1 | 4 |
4 | 4 |
3 | 4 |
4 | 4 |
4 | 5 |
4 | 5 |
5 | 5 |
3 | 4 |
5 | 3 |
5 | 5 |
2 | 4 |
4 | 5 |
5 | 5 |
3 | 3 |
4 | 5 |
5 | 5 |
4 | 2 |
4 | 5 |
4 | 5 |
4 | 4 |
5 | 3 |
2 | 5 |
3 | 3 |
4 | 4 |
4 | 4 |
3 | 5 |
3 | 5 |
4 | 3 |
5 | 2 |
4 | 5 |
2 | 3 |
4 | 4 |
5 | 2 |
4 | 4 |
3 | 5 |
5 | 5 |
5 | 5 |
5 | 5 |
5 | 3 |
3 | 3 |
4 | 4 |
5 | 5 |
5 | 5 |
1 | 1 |
5 | 5 |
4 | 4 |
4 | 3 |
1 | 1 |
4 | 4 |
1 | 3 |
3 | 3 |
2 | 1 |
5 | 3 |
4 | 2 |
4 | 4 |
4 | 4 |
3 | 4 |
4 | 4 |
1 | 1 |
1 | 3 |
5 | 5 |
4 | 4 |
4 | 4 |
4 | 3 |
5 | 3 |
5 | 4 |
4 | 3 |
4 | 4 |
4 | 4 |
5 | 5 |
4 | 4 |
3 | 5 |
3 | 4 |
3 | 3 |
4 | 4 |
4 | 5 |
5 | 5 |
5 | 5 |
5 | 4 |
4 | 3 |
5 | 5 |
5 | 5 |
5 | 5 |
4 | 4 |
5 | 2 |
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