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The financial health of the organization will definitely effect the initiatives selected. Given this, how do you overcome the following problem / challenge when developing

The financial health of the organization will definitely effect the initiatives selected. Given this, how do you overcome the following problem/challenge when developing the plan -
Looking at costs without considering the benefits or investment opportunities may be beneficial in the short term but tend to marginalize the organization in the long term by ruling out more costly investments that may return significantly larger returns or improvements.

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