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The financial manager for Innovate Sporting Goods is working with the firm's marketing department to bring out a new line of posture-correcting golf shirts. The
The financial manager for Innovate Sporting Goods is working with the firm's marketing department to bring out a new line of posture-correcting golf shirts. The new product development and subsequent production will require a long-term investment of funds by the company. What is the source of financing would be representative of such a long-term funding requirement?
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A longterm funding requirement such as the investment needed for new product development and production typically necessitates a source of financing t...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
