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The financial planning process includes several strategic factors such as how capital should be allocated , outside market forces, competitive factors, access to capital markets

The financial planning process includes several strategic factors such as how capital should be allocated , outside market forces, competitive factors, access to capital markets , and risk factors. Evaluate two strategic alternatives of unilever corporations after interviewing a corporate CFO or other high -ranking accounting or finance executive to discuss their corporate financial planning process

Based on your interview with the finance executive, answer the following questions about the organization's financial planning process :

. Discuss the nature of the organization - industry, products/services offered , markets served , types of customers - and the steps included in the company's financial planning process

. Explain how their financiall planning process aligns with the company's strategic goals

Explain how their process is used to motivate or evaluate performance

Evaluate the effectives of the process to implement the company's strategic goals

Please provide references with cited sources and in text citations as well if possible

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