The firm has taken on a client, 'eEducate Limited' who sell educational materials in paper and electronic formats across the UK and EU. They have also produced a new electronic learning device called 'eHomework' that is a cross between an ereader device and a tablet computer allowing students to view ebooks on one screen and type responses to questions on the other. They sell this as "Putting the power of learning into the hands of students". The company want to protect all of their intellectual property.

need toconsider the protection available in respect of the slogan used by the company in the scenario and how effective the application of this might be for the company?