The firms are McDonalds and KFC. The requirement is attached. thank you !

Project Firm Selection and Background This assessment measures your progress in mastering the following course competencies: Exhibit proficiency in academic research, writing, and critical thinking skills. Evaluate foundational accounting and finance concepts. Analyze ways in which leaders and managers make decisions using accounting and financial data. Activity Instruction For this assignment you will identify the firms you will analyze for your final project. In a 4-5 page paper, complete the following: Choose two publicly traded companies in the same business or industry. The firms can be either peers or in a vertical alignment (for example, Apple and IBM or Apple and Intel). Each firm should have a global component. Provide background information on each of the firms that includes the following. o An analysis of the firms' external environment, including: The industry in which the firms operate. Major markets. Major competitors. Environmental, regulatory, legal, and ethical context and challenges. o The economy. Global challenges. An analysis of the internal environment of each firm, including: Managerial makeup. Organizational makeup. Regulatory, legal, and ethical challenges. o Any other information you feel it would be helpful to include. To support your final analysis for your course project, you will need to examine a variety of sources, including each company's profile, financial statements, managerial makeup, accounting statement footnotes, major market competitors, and the economy in which the firms are operating. The research you do to complete this paper will provide the foundation upon which you will build your course project