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The firms listed below have different core competencies. All are clear leaders in their industries, although all also have strong rivals. You have to research

The firms listed below have different core competencies. All are clear leaders in their industries, although all also have strong rivals. You have to research one of the firms, identifying its core competencies and outcomes from those competencies. You will then evaluate those competencies against one of its rivals.

Choose ONE of theses firms:

  • Nike
  • Apple
  • Allianz
  • Netflix
  • Starbucks

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