The first assignment is based or The assignment is to study an a of the book), analyse and reflect vans, Jamal and Foxall stions (related to each chapter ercial. You should ourselr You should enclose the advertisement in the should inform us where and when you have seen it. If you have found it on a website, you should give us the link to that page. pa per. The commercial can be more difficult to refer to. But you The basic model for assignment i is figure 2.1 presented on page 46 in the book: ntial effects of nse to marketing Post-purchase Action Attitude Learning Perception Attention Esposure 1. Analysis of a commercial You should (yourself) choose a commercial to analyse. The research questions for the analysis cover parts of chapter 1. We want You to: a. Describe and analyse the possible target market and possible communication's targets based on the channel of communication and the message being used. (table 1.3 consumer benefit segments, 1-5 shopping motives or table 1.6 classification of shoppers in the course literature should be used as basis for analysis); b. Describe how Maslow's hierarchy of needs (page 12 figure 1.3 in the book) can contribute with an explanation of the messages and the motivational factors presented in the commercial Clearly show how you conneet your analysis to the course literature by making clear and correct references in the text. e. The first assignment is based or The assignment is to study an a of the book), analyse and reflect vans, Jamal and Foxall stions (related to each chapter ercial. You should ourselr You should enclose the advertisement in the should inform us where and when you have seen it. If you have found it on a website, you should give us the link to that page. pa per. The commercial can be more difficult to refer to. But you The basic model for assignment i is figure 2.1 presented on page 46 in the book: ntial effects of nse to marketing Post-purchase Action Attitude Learning Perception Attention Esposure 1. Analysis of a commercial You should (yourself) choose a commercial to analyse. The research questions for the analysis cover parts of chapter 1. We want You to: a. Describe and analyse the possible target market and possible communication's targets based on the channel of communication and the message being used. (table 1.3 consumer benefit segments, 1-5 shopping motives or table 1.6 classification of shoppers in the course literature should be used as basis for analysis); b. Describe how Maslow's hierarchy of needs (page 12 figure 1.3 in the book) can contribute with an explanation of the messages and the motivational factors presented in the commercial Clearly show how you conneet your analysis to the course literature by making clear and correct references in the text. e