The first attachment is the first part of the assignment, the second attachment is the info that has been researched...please take note of the professors comment at the top, the third attachment is the second part of the assignment, Please read the tips at the bottom of the attachment Assume you work for a U.S. company planning to enter a foreign market. To avoid costly advertising mistakes, researching this market is critical. Your research paper must address the following questions: 1. Whatcultural differenceswould you encounter? Writeat least one fully developed paragraph. At a minimum, your paragraph must address: a. Languages commonly spoken in the country b. Religions practiced and their impact on advertising c. Manners appropriate ways of behaving, speaking, and dressing d. Customs & Traditions habits or ways of behaving in specific circumstances that are passed down through generations. Note: This can include holiday celebrations, religious customs, foods, gift giving, superstitions. e. Values -- what values (education, family, money, integrity, respect, loyalty to country, etc.) are of highest importance and most influential in this culture? f. Attitudes regarding individualism vs. collectivism Note: TheGeert-Hofstede siteis an excellent resource for this information. g. How will youapplywhat you have learned regarding culture in advertising your chosen brand? What will you emphasize in your advertising message? What will you avoid in your advertising message so as not to offend the local audience?Note:You will address this prompt in your Culture paragraph and it will also be reflected in the advertising strategy you develop in the end of your paper. 2. What challenges would you face indoing businessin this country? Writeat least one fully developed paragraph. At a minimum your paper must address: a. Differences in business etiquette b. Differences in attitudes regarding time / punctuality Do they take their time getting to know you before doing business? Do they arrive on time for meetings? c. Attitudes regarding family vs. work Which is more important, family or work? 3. How doesconsumer behaviordiffer compared to the U.S.? Writeat least one fully developed paragraph. At a minimum your paper must explore: a. Are consumers quantity- or quality-driven? b. What influences their purchasing decisions? c. What is the per capita income (income earned per person) for your country? d. Contrast U.S. consumer behavior with that of your researched country e. How will you apply what you have learned regarding consumer behavior in advertising your chosen brand?Note:You will address this prompt in your Consumer Behavior paragraph and it will also be reflected in the advertising strategy you develop in the end of your paper. 4. Whatpolitical and national barriersexist that may present a challenge when doing business in this country? Writeat least one fully developed paragraph. At a minimum your paper must address: a. Form of government for your country Note: TheCIA World Factbookis an excellent resource for this information. b. Your countrys relationship with U.S. c. How will the attitudes of your selected country regarding the U.S. affect your ability to advertise an American brand in this country? Are the people of the country receptive to American brands and companies? 5. Whattechnological barriersexist that may present a challenge when advertising in this country? Writeat least one fully developed paragraph. At a minimum your paper must address: a. The level of technology in this country commonly used in this country For example, are they heavy internet and mobile users? b. The availability of technology For example, less developed countries may not have ready access to internet and mobile applications. c. How with the level and availability of technology impact your brand's ability to reach the target audience?Note:You will address this prompt in your Technology paragraph and it will also be reflected in the advertising strategy you develop in the end of your paper. 6. Whatmedia barriersexist that may present a challenge when advertising in this country? Writeat least one fully developed paragraph. At a minimum your paper must address: a. The types of media commonly utilized in your country b. Government restrictions on media For example, does your country provide freedom for the press? Is access to certain types of media restricted? c. How will media restrictions and media usage impact your choice of media to advertise your chosen U.S. brand?Note:You will address this prompt in your Media paragraph and it will also be reflected in the advertising strategy you develop in the end of your paper. Once you have completed your research, apply what you have learned about your country to respond to the following questions: 7. Based on your research of the country, would you need to develop a local campaign to advertise in this market or would you be able to utilize a standardized global campaign? How would youexecuteyour chosen campaign approach? Writeat least one fully developed paragraph. Support your choice.Note:Review the material Chapter 16 of the textbook regarding International IMC campaigns. A localized approach means you need to adapt the advertising strategy you would utilize in the U.S. to appeal to the local market (the country you researched). A standardized approach means you would advertise in your researched country in the same way you would advertise in the U.S. -- your advertising message and forms of media would not change. 8. How would you characterize the advertising commonly used in your country? Based on what you have learned about this country, how would your advertising strategy differ from the approach used in the U.S.? Writeat least one fully developed paragraph. 9. Select a U.S. consumer brand for which there could be a need in your selected country. This U.S. brandmust not already have a presence in your chosen country.Note:You must target the people of the country and not Americans traveling in the country.Tip:It can be challenging to find a well-established brand that hasnt gone global, so it may help to focus on newer, smaller companies when brainstorming ideas. Draw from your previous responses and apply what you have learned this semester regarding advertising strategy to devise an advertising strategy to introduce your chosen brandto the people of the countryyou researched. Writeat least one fully developed paragraph. Your advertising strategy for your chosen U.S. brand must address the following: a. Identify the U.S. brand you will bring to your researched country and explain why this brand would be a good fit for this market. b. Describe your target audience in demographic terms. Provide the rationale for your choice. c. Identify the region of the country upon which you would focus your initial advertising campaign. Provide the rationale for your choice. d. Based on your understanding of the culture and their buying behavior, what type of creative strategy would you use? What message would resonate with this audience? Provide the rationale for your choice. e. Identify the media you would utilize. Provide the rationale for your choice. 10. Other Requirements

• Your research papermust include a succinct introduction and conclusion
• Your paper must be single-spaced
• Your paper must bea minimum of three (3)pagesin length (excluding the works cited page) with one inch margins
• Your paper must use Times Roman 12 point font
• Your paper must be free of spelling and grammatical errors.
• Your paper must be your own work with sources properly citedusing APA style

Attachments:

Advertising-R....docx

Global-Advert....docx

Advertising-P....docx