The first objective of promotion in the Introduction phase is to communicate a striking benefit or benefits. Rate how each of these commercials from Day 1's discussion (iPhone, Chiquita) are doing this and tell how they do it. Why is this so important in the introduction phase? Does the style of the commercial help achieve this objective?

The second objective of promotion in the introduction phase is to communicate how to use the new product. Rate how each of these commercials are doing this and tell how they do it. Why is this so important in the introduction phase? Does the style of the commercial help achieve this objective?