Question
The first step in deciding on a target market is to rank segments in order of attractiveness. True or false A unique selling proposition (USP)
The first step in deciding on a target market is to rank segments in order of attractiveness.
True or false
A unique selling proposition (USP) is integral to creating a perception in the customer's mind relative to other options/competitors.
True or false
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HBR Guide To Finance Basics For Managers
Authors: Harvard Business Review
1st Edition
1422187306, 978-1422187302
