The first step in starting an entrepreneurial venture is to identify a problem and the second step is to shape a solution that creates a viable business model. In this assignment, students use primary and secondary research to support the identification/and or preliminary validation of the problem they feel is driving an idea identified in the Idea Journal assignment. Students conclude the assignment by providing a solution to this problem through the creation of a new business. This assignment should include links to survey data and results, questions, and secondary sources. This should include a bibliography of sources you used to gather the information.

The Problem will be the some want low startup cost.

1. Identify the problem the venture will address and its scope. 2. Support claims about the problem with appropriate sources, including at least three academic sources such as books, juried articles found in the YU library. 3. Demonstrate the validity of the idea and identify what makes this a true opportunity.