The first task in search engine optimization is to format a website so the search engine can O Accurately assess the topics a website addresses O Readily calculate when a website was last updated O Quickly determine user activity on a website O Successfully identify a website's most popular content Which is NOT true of mapping individual keyword phrases to individual pages? O Site developers are reminded which keywords need to be incorporated into the page content O The developer ensures that the right webpage is displayed for the right search O Search engines calculate keyword relevance to a website instead of to webpages within a website Keyword manning can ensure a website isn't accidentally ontimizing multiple pages for the same keyword