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The first two steps in marketing planning are identifying the company mission and vision and usually, that is followed by a PESTEL analysis so that
The first two steps in marketing planning are identifying the company mission and vision and usually, that is followed by a PESTEL analysis so that you can identify the macro factors that provide for opportunities or threats to achieving the mission and vision
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Successful Project Management
Authors: Jack Gido, Jim Clements , Rose Baker
7th Edition
1337095478, 978-1337095471
