The first week's discussion is dedicated to issues related to the Summary within the context of the newspaper and the news and about the description in the advertisement and the letter. We will discuss the following points:

Entry 1. After reading chapter 2 (see pp. 38 and 39 especially) analyze and discuss the aspects to consider during the publication of an advertisement so that it really works.

For those who are waiting for the book, you can use this link to make your first entry this week. Add the reference at the end following APA as a website.

https://marketing4ecommerce.mx/tips-practicos-anuncio-publicitario/

References

Lapuerta, P. & Mejia, G. (2008). Step by step writing. Upper Saddle River, NJ. Pearsoneducation.

Entry 2. Do you read the newspapers often? Have you found badly written headlines in the news they publish? Please share any that you feel are incorrect and discuss how they could be written more clearly and accurately.

Entry 3. Comment on one of the answers sent by your classmates. In your comment, you will want to ask, support, expand with examples or quotes, etc. what was expressed by the student.