The five-year contract of your hotel (on the HOTS software) with the property owner has now expired and you are attempting to make the case to secure a renewal of the contract for your services for the next five years based on your 5-year performance to date.

Drawing on the situation your hotel was in when you took it over, critically evaluate your plans for the last five years and how well you realised them in the marketplace, and, most importantly, your proposed plans for the hotel for the coming five years.

For this assessment, you must critically evaluate the implemented strategies, plans and actions of the last five years and provide justifications for all business recommendations for your hotel (used in the HOTS) to move forward. Application of theoretical models and other theories from your whole course is imperative. Your arguments must be supported by credible academic resources.