The Flyers finished their 2014-15 campaign undefeated against their chief rival, the Pittsburgh Penguins but failed to make the playoffs for the second time in three years. However, with a new coach, the Flyers are expected to have a bounce back season in 2015-16. The 2014-15 season represented success off the ice, though, given a loyal segment of the fan base. Specifically, the club grew spectator attendance by 3% and local club revenues by 5%. Ownership and the executive management team are seeking similar growth in the coming 2015-16 season. President/CEO Paul Holmgren attended a number of conferences and seminars regarding growing NHL club revenue throughout the year last season. Holmgren came away from these seminars with the belief that the key to growing local revenues is to continue growing spectator attendance. He has realized the club is missing out on at least $2.5 million in ticket revenue and the associated revenue streams on concessions, parking, merchandise, and souvenirs. Holmgren released last years sales numbers to the staff. In 2014-15 the Flyers sold a approximately 797,000 tickets during the regular season. Wells Fargo Center holds 21,000 spectators; therefore, the Flyers were able to sell 92.6% of the venues capacity. At last years $75 average ticket price, the Flyers were able to earn almost $60 million in ticket revenue. Holmgren has told his staff he expects them to sell 100% of the seats to Flyers games at Wells Fargo Center and increase ticket revenue by $4.7 million in 2015-16. After the meeting, many staff members were filled with nervous excitement.. The Director of Ticket Operations decided he would get a head start on what he assumed his tasks would be. He printed out a total of 6,000 tickets to mid-week games to be distributed by the box office interns as giveaways to get as many people as possible to those games. The season ticket sales manager was also energized. He immediately held a staff meeting to develop a strategy to start selling. He decided he would increase the total number of calls per day from 40 to 50 for each rep. In his meeting he told his sales staff that they needed to spend the next month calling corporations in an attempt to sell full season ticket packages. Additionally, the Director of Marketing and her staff immediately got to work on a promotional calendar that could assist the team in filling the arena each night. She told her staff to identify the games that they felt would be the toughest ones to sell to the marketplace. She would then allocate the best promotions to those games.

Questions

- The Flyers are unsure about their past reliance on selling full season ticket packages. Using the season schedule provided develop a full menu of ticket products for the 2015-2016 Flyers season.

- Based on the information provided to you, do you believe Holmgrens goals of selling 100% of the teams tickets and increasing ticket revenue by $4.7 million is feasible? Explain you answer.

@ VS VS. PRESEASON Mon. Sept. 21 VS. NY Islanders' 7:00 NY Islanders 7.00 Tue. Sept 22 NY Rangers 7.00 Fri. Sept 25 VS. NY Islanders 7:00 Mon. Sept 28 NY Rangers 7:00 Wed Sept 30 15. New Jersey Fri Oct 2 @ New Jersey 7:00 AT PPL Center, Allentown, PA VS 7:00 JANUARY Sat Jan 2 Tue, Jan 5 Thu Jan 7 Sat, Jan 9 Wed, Jan 13 Sat, Jan 16 Sun. Jan 17 Tue, Jan 19 Thu Jan 21 Sat. Jan 23 Mon. Jan 25 Wed. Jan 27 VS Los Angeles 4:00 Montreal 7.00 Minnesota 8.00 N.Y. Islanders 1.00 Boston 8.00 N.Y. Rangers 1:00 Detroit 7:30 Toronto 7:00 Pittsburgh 7:00 N.Y. Islanders 7:30 Bastan 7.00 Washington 8:00 VS @ VS REGULAR SEASON OCTOBER Thu, Oct 8 @ Sat, Oct 10 Mon Oct 12 VS Wed Oct 14 VS Tue. Oct 20 VS Wed Oct 21 Sat. Oct 24 VS Tue, Oct 27 V3 Thu. Oct 23 VS Fri Oct 30 Tampa Bay 7:30 Florida 7:00 Florida 7:00 Chicago B:00 Dallas 7:00 Boston B.00 N.Y. Rangers 7.00 Buffalo 7:00 New Jersey 7:00 Buffalo 7:00 FEBRUARY Tue Feb 2 Thu Feb 4 Sat. Feb 6 Sun. Feb 7 Tue Feb 9 Thu Feb 11 Sat Feb 13 Sun. Feb 14 Tue Feb 16 Fri. Feb 19 Sat. Feb 20 Tue Feb 23 Thu Feb 25 Sat Feb 27 Mon Feb 29 000 Montreal 7.00 Nashville 8:00 N.Y. Rangers 1.00 Washington 12.00 Anaheim 7:00 Buffalo 7.00 New Jersey 1:00 N.Y. Rangers 730 New Jersey 7.00 Montreal 7:30 Toronto 7.00 Carolina 7:00 Minnesota 7:00 Arizona 1:00 Calgary 7:00 @ VS V5 NOVEMBER Mon Nov 2 Tue. Nov 3 Thu. Nov 5 Sat, Nov 7 Tue, Nov 10 Thu. Nov 12 Sat. Nov 14 Tue. Nov 17 Thu. Nov 19 Sat Nov 21 Mon Nov 23 Wed. Nov 25 Fri Nov 27 Sat. Nov 28 Vancouver 10:00 Edmonton 9.00 Calgary 9:00 Winnipeg 7:00 Colorado 7:00 Washington 7:00 Caralina 7:00 Los Angeles 7:00 San Jose 7.00 Ottawa 7:00 Carolina 7:00 N.Y. Islanders 7:30 Nashville N.Y. Rangers 1.00 VS VS VS VS VS VS @ VS 3:00 @ VS MARCH Thu Mar 3 Sat. Var 5 Mon. Var 7 Fri. Mar 11 Sat. Var 12 Tue. Var 15 Wed. Mar 16 Sat. Var 19 Mon. Var 21 Tuc. Var 22 Thu. Var 24 Sat Mar 28 Mon. Var 28 Wed. Var 30 Edmonton 7.00 Columbus 7:00 Tampa Bay 7:00 Tampa Bay 7:30 Florida 7:00 Detroit 7.00 Chicago 8.00 Plusburgh 1.00 N.Y. Islanders 7:00 Columbus 7:00 Colorado 9:00 Arizona 10:00 Winnipeg 7.00 Washington 8:00 VS @ VS VS DECEMBER Tue. Dec 1 Fri. Doc 4 Sat. Dec 5 Tue. Dec 8 Thu. Dec 10 Fri. Dec 11 Tuo. Dec 15 Thu. Dec 17 Sat Dec 19 Mon. Doc 21 Sun. Dec 27 Wed Dec 30 Vs VS Ottawa 7:30 New Jersey 7:00 Columbus 7:30 N.Y. Islanders 7:00 St. Louis B.00 Dallas B:30 Carolina 7:00 Vancouver 7.00 Columbus 7:00 St. Louis 7:00 Anaheim 8:00 San Jose 10:30 VS VS Vs VS @ APRIL Sat Apr 2 Sun. Apr 3 Wed. Apr 6 Thu Apr 7 Sat. Apr 9 Ottawa Pittsburgh Detroit Toronto Pittsburgh 1:00 3:00 8:00 7:00 3.00 VS VS @ VS VS. PRESEASON Mon. Sept. 21 VS. NY Islanders' 7:00 NY Islanders 7.00 Tue. Sept 22 NY Rangers 7.00 Fri. Sept 25 VS. NY Islanders 7:00 Mon. Sept 28 NY Rangers 7:00 Wed Sept 30 15. New Jersey Fri Oct 2 @ New Jersey 7:00 AT PPL Center, Allentown, PA VS 7:00 JANUARY Sat Jan 2 Tue, Jan 5 Thu Jan 7 Sat, Jan 9 Wed, Jan 13 Sat, Jan 16 Sun. Jan 17 Tue, Jan 19 Thu Jan 21 Sat. Jan 23 Mon. Jan 25 Wed. Jan 27 VS Los Angeles 4:00 Montreal 7.00 Minnesota 8.00 N.Y. Islanders 1.00 Boston 8.00 N.Y. Rangers 1:00 Detroit 7:30 Toronto 7:00 Pittsburgh 7:00 N.Y. Islanders 7:30 Bastan 7.00 Washington 8:00 VS @ VS REGULAR SEASON OCTOBER Thu, Oct 8 @ Sat, Oct 10 Mon Oct 12 VS Wed Oct 14 VS Tue. Oct 20 VS Wed Oct 21 Sat. Oct 24 VS Tue, Oct 27 V3 Thu. Oct 23 VS Fri Oct 30 Tampa Bay 7:30 Florida 7:00 Florida 7:00 Chicago B:00 Dallas 7:00 Boston B.00 N.Y. Rangers 7.00 Buffalo 7:00 New Jersey 7:00 Buffalo 7:00 FEBRUARY Tue Feb 2 Thu Feb 4 Sat. Feb 6 Sun. Feb 7 Tue Feb 9 Thu Feb 11 Sat Feb 13 Sun. Feb 14 Tue Feb 16 Fri. Feb 19 Sat. Feb 20 Tue Feb 23 Thu Feb 25 Sat Feb 27 Mon Feb 29 000 Montreal 7.00 Nashville 8:00 N.Y. Rangers 1.00 Washington 12.00 Anaheim 7:00 Buffalo 7.00 New Jersey 1:00 N.Y. Rangers 730 New Jersey 7.00 Montreal 7:30 Toronto 7.00 Carolina 7:00 Minnesota 7:00 Arizona 1:00 Calgary 7:00 @ VS V5 NOVEMBER Mon Nov 2 Tue. Nov 3 Thu. Nov 5 Sat, Nov 7 Tue, Nov 10 Thu. Nov 12 Sat. Nov 14 Tue. Nov 17 Thu. Nov 19 Sat Nov 21 Mon Nov 23 Wed. Nov 25 Fri Nov 27 Sat. Nov 28 Vancouver 10:00 Edmonton 9.00 Calgary 9:00 Winnipeg 7:00 Colorado 7:00 Washington 7:00 Caralina 7:00 Los Angeles 7:00 San Jose 7.00 Ottawa 7:00 Carolina 7:00 N.Y. Islanders 7:30 Nashville N.Y. Rangers 1.00 VS VS VS VS VS VS @ VS 3:00 @ VS MARCH Thu Mar 3 Sat. Var 5 Mon. Var 7 Fri. Mar 11 Sat. Var 12 Tue. Var 15 Wed. Mar 16 Sat. Var 19 Mon. Var 21 Tuc. Var 22 Thu. Var 24 Sat Mar 28 Mon. Var 28 Wed. Var 30 Edmonton 7.00 Columbus 7:00 Tampa Bay 7:00 Tampa Bay 7:30 Florida 7:00 Detroit 7.00 Chicago 8.00 Plusburgh 1.00 N.Y. Islanders 7:00 Columbus 7:00 Colorado 9:00 Arizona 10:00 Winnipeg 7.00 Washington 8:00 VS @ VS VS DECEMBER Tue. Dec 1 Fri. Doc 4 Sat. Dec 5 Tue. Dec 8 Thu. Dec 10 Fri. Dec 11 Tuo. Dec 15 Thu. Dec 17 Sat Dec 19 Mon. Doc 21 Sun. Dec 27 Wed Dec 30 Vs VS Ottawa 7:30 New Jersey 7:00 Columbus 7:30 N.Y. Islanders 7:00 St. Louis B.00 Dallas B:30 Carolina 7:00 Vancouver 7.00 Columbus 7:00 St. Louis 7:00 Anaheim 8:00 San Jose 10:30 VS VS Vs VS @ APRIL Sat Apr 2 Sun. Apr 3 Wed. Apr 6 Thu Apr 7 Sat. Apr 9 Ottawa Pittsburgh Detroit Toronto Pittsburgh 1:00 3:00 8:00 7:00 3.00 VS VS