The focus of this is to select a business idea and create a part of a business plan write a business start-up business plan. chosen business plan (The Art Gallery and supply) my business name (Meraki Art cartref) . The company and the concept. Describe generally the concept of the business, what business your company is in or intends to enter, what product(s) or service(s) it will offer, and who are or will be its principal customers. By way of background, give the date your venture was incorporated and describe the identification and development of its products and the involvement of the company's principals in that development. If your company has been in business for several years and is seeking expansion financing, review its history and cite its prior sales and profit performance. If your company has had setbacks or losses in prior years, discuss these and emphasize current and future efforts to prevent a recurrence of these difficulties and to improve your company's performance.