The following appeared in the October 15, 2016 issue of the Financial Smarts Journal: This announcement is not an offer of securities for sale or an offer to buy securities. Oct 15, 2016 $750,000,000 Craft Foods Inc 7.75% Debentures due Oct 1 2026 Price 99.57% plus accrued interest if any from date of issuance Copies of the prospectus and the related prospectus supplement may be obtained from such of the undersigned as may legally offer these securities under applicable securities law. Keegan Morgan& Co. Inc, Coldwell Bros & Co. Robert Stacks & Co, Inc, Sherwin-Williams & Co. 1. Explain what is being described by the announcement. 2. Can you think of psychological reason for the securities to be priced as they are? 3. What are the accounting considerations for Craft Foods, Inc.? Describe how Craft recorded the sale.