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The following are the factors that help in identifying Segment Attractiveness - number and size of competing brands, position of competing brands, threat of new
The following are the factors that help in identifying Segment Attractiveness - number and size of competing brands, position of competing brands, threat of new entrants, segment size and growth and _
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Organizational Behavior Managing People and Organizations
Authors: Ricky W. Griffin, Gregory Moorhead
11th edition
978-1305258334, 1133626696, 9781285633183, 1305258339, 1285633180, 978-1133626695
