Question
The following cash flows describe a potential project considered by Adobe (the company you analyzed in the previous questions): Initial costs (paid at T=0): $12
The following cash flows describe a potential project considered by Adobe (the company you analyzed in the previous questions): Initial costs (paid at T=0): $12 million Positive project benefits to be received in each of the following 6 years: $2.5 million Naturally, the above project should be adopted ONLY if it is value-enhancing (and you probably know some criteria that allow you to determine that). Use the above cash flow projections and possibly the info you uncovered by solving the previous question to answer the following two questions: A) Should the project be undertaken if the future cash flows are related to an improvement in Photoshop software (one of the iconic Adobe products)? Why or why not? B) Should the project be undertaken if the future cash flows are related to profits from the advertising deal Adobe is considering? Why or why not? Hint: The following spreadsheet on Damodaran.com can be potentially helpful: http://www.stern.nyu.edu/~adamodar/pc/datasets/wacc.xls . It contains the average (i.e. typical) WACCs for a wide range of US industries.]
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