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The following data are collected after a firm runs a search marketing campaign. The average margin per transaction generated from the search marketing program is
The following data are collected after a firm runs a search marketing campaign. The average margin per transaction generated from the search marketing program is $200.
Media Spending Impressions $524, 000 4,768,407 Clicks 182,341 Transactions 3,453
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Business Statistics For Contemporary Decision Making
Authors: Black Ken
8th Edition
978-1118494769, 1118800842, 1118494768, 9781118800843, 978-1118749647
