The following data is collected for a Solar Panel Company. They serve two types of customers: individuals and small-medium organizations. The Solar Panel Company provides consulting and service visits, as well as processing sale orders. The customers' behavior and activity analysis are given in the following table.

	Step 1: Customer Segmentation
	Individuals	Small-Medium Organizations
Customer Behavior
Annual Sales (Units)	4	12
Visits Per Year	1	10
Orders Per Year	1	8
Customer Costs
Step 2: Annual Sales ($)
Visits Per Year
Orders Per Year
Customer Profitability

ACTIVITY	ACTIVITY RATE
Sales Revenue per Unit	$250
Consulting per Visit	$150
Processing per Order	$100