The following data is taken from a firm with several business units. Using the line of business information and the weightings provided, rate both the competitive position and attractiveness of each business unit.

Once you've obtained a score for each, map it onto a 9-cell McKinsey matrix. For clarification, the analyzing the portfolio section will need to be completed separately for each of the 5 business units. The resulting scores will give you graph points to place on a single McKinsey Matrix.

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Line of Business Information Table:

Criteria	Retail	Credit	Insurance	Brokerage	Real Estate
Section 1: Industry Attractiveness
Industry growth rate	4.01%	4.34%	12.09%	13.90%	4.15%
Competitive rivarly (rank)	5 (high rivarly)	4	3	2	1
Section 2: Competitive Position
Market share (rank)	1 (big share)	2	4	5 (small share)	3
Profitability (ROS)	1.2%	11.7%	4.9%	4.3%	8.8%
Section 3: Portion of Business
Share of revenue	52.0	5.1	35.0	4.9	3.0
Share of profit	18.0	17.8	50.2	6.2	7.8

Anaylzing the Portfolio Table:

Rating: 4= Best, 3= Near the top, 2= Average, 1= Poor

Competive Position
Section 1: Key Success Factors	Weight	Rating	Score
Market share	0.50
Profitability (ROS)	0.50
Totals	1.00
Section 2: Criteria	Weight	Rating	Score
Industry growth rate	0.60
Competitive rivalry	0.40
Totals	1.00

How do I put the ratings and map a 9 cell mckinsey matrix for each business unit?