The following data pertain to costs and revenue estimates for a proposed line extension (Extensia) by Michigan Electronics, Inc. (NOTE: The product is sold only through retailers. No wholesalers)

Costs:	Market size & revenue estimates
Ingredients (per unit)	$10.50	Total market size (in units)	2,000,000
Packaging (per unit)	$5.40	Total market size (in retail dollars)	$220,000,000
Manufacturing (per unit)	$3.50	Forecasted sales of Extensia (in units)	250,000
Delivery (per unit)	$4.00	Selling price to retailers (i.e. revenue received by Michigan Electronics, Inc.)	$60.00
Miscellaneous (per unit)	$0.60
Fixed manufacturing overheads allocated to Extensia	$500,000
General office overheads allocated to Extensia	$500,000
Advertising. & promotion expenses for Extensia	$2,000,000

Compute the following for Michigan Electronics, Inc (ME)/Extensia: (Total 12 points)

retail price of Extensia

retailers margin percent (%) on Extensia

contribution per unit earned by Michigan Electronics

Michigan Electronics contribution margin

Michigan Electronics breakeven volume in units

Michigan Electronics breakeven volume in dollars

Michigan Electronics total contribution at the forecasted level of sales

Michigan Electronics breakeven share of market, i.e. market share the company will obtain at its breakeven point