Question
The following data pertain to costs and revenue estimates for a proposed new product (Endurance) to be manufactured by Great Lakes Electronics (GLE), Inc. (NOTE:
The following data pertain to costs and revenue estimates for a proposed new product (Endurance) to be manufactured by Great Lakes Electronics (GLE), Inc. (NOTE: The product is sold only through retailers. No wholesalers are involved) Costs: Market size & revenue estimates Ingredients (per unit) $15.00 Total market size (in units) 25,000,000 Packaging (per unit) $4.00 Total market size (in retail dollars) $4,000,000,000 Manufacturing (per unit) $9.25 Forecasted sales of Endurance (in units) 2,000,000 Delivery (per unit) $5.00 Selling price to retailers (i.e. revenue received by MI Electronics, Inc.) $112.00 Miscellaneous (per unit) $9.20 Fixed manufacturing overheads allocated to Endurance $3,500,000 General office overheads allocated to Endurance $ 2,575,000 Advertising. & promotion expenses for Endurance $1,500,000 Calculate the following: a) Retailers' margin percent (%) [Hint: You will need to first determine an average retail price for Endurance by dividing the dollar market size by the unit market size] (1 point) b) Contribution per unit earned by MI Electronics (1 point) c) GLE's contribution margin (1 point) d) GLE's breakeven volume in units (2 points) e) GLE's breakeven volume in dollars (2 points) f) GLE's breakeven share of market, i.e. its market share at the breakeven point (3 points) g) GLE's total contribution at the forecasted level of sales (3 points) h) Volume (in units) needed for GLE to achieve $5,000,000 profit (2 points)
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