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The following data relate to Kenya Ltd for the year ended 31 December 1999. Sh 000 Sales 24,000 Less: Total costs 20,000 Net profit 4,000

The following data relate to Kenya Ltd for the year ended 31 December 1999. Sh 000 Sales 24,000 Less: Total costs 20,000 Net profit 4,000 Fixed costs account for 40% of the total costs. Required: i) Margin of safety. ii) Break even point in sales iii) Sales required to earn profit of 6000000 iv) In order to increase sales, the management has the following two options: 1. To increase sales by 25% on incurring a sales promotion cost of Sh 2,500,000. 2. To increase sales by 15% on reducing selling price by 5%. Advise the management on which option they should take.

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